PrivatePracticeOps
Founder
§ DW·About · Dan Wetzel

A clinician's business,
run like a real one.

Dan Wetzel, founder and operator of PrivatePracticeOps, providing business operations for independent therapy practices
Dan WetzelFounder, Operator

I spent years inside Capital One running operations programs — the kind of work that ladders from intake to close to monthly review and only feels invisible when it's working. After that I consulted on AI integrations for healthcare-adjacent companies. PrivatePracticeOps is what happens when someone who builds operating systems for a living looks at how independent therapy practices get launched today and decides the answer is to do it properly.

The clinical work is yours. The business plumbing — credentialing, EHR, intake docs, website, Solo 401(k), continuity-of-practice, marketing playbook — should not be a six-month side project you build between client sessions. That's the problem this company exists to solve, vertical-neutral by design and starting with licensed mental health therapists in 2026.

HIPAA · TrainedBAA-readyOperator
Overhead view of a professional workspace for therapy practice operations — fountain pen, linen paper, and a terracotta coffee cup
Plate 02 · The work, surfacesEditorial still · 2026
§ 01·What I bring

The credentials that
actually matter here.

  • Operations

    Years at Capital One running operations programs — intake, throughput, monthly close, and the unglamorous work of making systems reliable.

  • AI consulting

    Healthcare-adjacent integration work since 2024. The AI session-prep deliverable in the retainer is built from that.

  • HIPAA

    HIPAA for Business Associates trained. BAA-ready language is inline near every deliverables list on this site.

  • Honest

    No fabricated testimonials. No upsell. Disqualification before the call, not after.

§ 02·Why this business exists

A licensed therapist
who wants out of a group
should not need to
become an operator first.

The two-hundred-hour business setup that sits between a clinician and an independent practice is the reason the move stalls. Every hour spent on credentialing applications, EHR configuration, and Psychology Today drafts is an hour not spent seeing clients — or an hour stolen from family, sleep, or the next license requirement.

The work isn't conceptually difficult. It's voluminous, sequenced, and unforgiving of context-switches. That's exactly the shape of work operations people are good at. We do it, we name what's included, and we hand the result over with the documentation a future hire could pick up.

Operational hours
200
To launch a solo practice properly
Forgone billing
$30k
At $150/session for that time
§ 03·Next step

I'll talk to anyone qualified.
Twenty minutes. No pitch.

Bring a state, a rough caseload number, and a runway truth. I'll tell you the offer that fits or that it's not the right time.

PrivatePracticeOps is operated as a DBA under Wetzel Solutions LLC, Illinois.